Web Design Case Study 1

RankGain

www.rank-gain.ie 

Rank-gain is a small, specialist company run by an expert in the field of search engine optimisation. 

The purpose of the site is to engage visitors with information and discussion about SEO.  The atmosphere should create trust in the quality of the content and be condusive to reading.  Clarity, neatness, the impression of a page sitting on a table and shading all help to achieve this.

This example from further down a long page shows how the colour having now faded to its lightest shade provides a contrast which serves merely to highlight the text area, keeping the reading experience as gentle on the eye as possible.  The phrase 'Content is King' can be seen.  Research shows that people go to websites to read so text should be easily readible by visitors as well as search engines! 

There is of course an aim to gain custom but SEO at this level is an expensive business.  Potential customers will not visit a sight, make a quick decision and look for a quote.  The aim here is to enhance reputation and gain trust through quality content and lively discussion.  The blog will be an important tool in achieving this.  Customers, potential customers, interested readers, students, experts, critics will all be equally important in this process.  Precise and easy navigation with no gimmicks is intended to focus the mind on content.

It will be important that visitors return to this site from time to time to learn more.  Therefore new content will need to be added regularly and be easy to find.  Also many visitors will, to one degree or another, have a knowledge of the subject and want to skip to more advanced discussion of issues.  New articles can be added easily and, crucially, easily spotted by the visitor.