The Wall Street Journal interviews Stephen Hanson, founder of B.R.Guest Restaurants in New York.
Here’s a take from New York on building a business and on what’s important in these difficult times. Specifically, note his response on how to create Buzz in a world as tough as restaurants in New York. It’s about viral marketing and [...]
Posts Tagged ‘small business’
Talk of marketing can easily descend into high minded concepts that deliver little tangible value, at least in the short term. While building a brand can be a viable strategy in some cases, the vast majority of small business websites need a much more practical approach to Internet marketing and they need it right now. Get me visitors and make me sales …
Google Adwords can help a small business website in many ways. There is the obvious, of course. It can bring you visitors. That’s not what I’m going to talk about right now though. What I’m going to talk about is the ways in which Adwords, and other marketing efforts, can help you improve your site so that it brings you more custom [...]
OK. So you have already considered the goals for your website and its target audience. Now it’s time to consider what content your audience(s) will respond to in order to further those goals. If you already have a site design, this can still be a very beneficial process. [...]
Many people running brick and mortar companies just don’t get how the Internet is important to their business. This is 2009. The goldrush is over and I’m not here to tell you that you have to have a website or that it will change your life. I’m going to try to explain why today’s companies probably can’t afford to “not get” the Internet for much longer.
Want to improve your website and how it works for your business? If so, I have a question that I think might help…
If you had the choice, would your website really be out of date? Would last year’s material still be up there? Would there really be three spelling mistakes that you noticed last month but haven’t managed to get fixed because changing such small things is such a hassle? Lets take a look at what your website might look like in an ideal world [...]
Many web design projects, and I’d guess possibly even most, start from entirely the wrong place. They might start from a visual idea or from a series of your printed brochures or from some websites that you really like the look of. A re-design might start from an understandable and perhaps laudable desire to freshen things up. You may have just started a new venture and be throwing up a site because you feel you have to. Whatever the trigger that started the re-design process or led you to set up that new site, STOP NOW and THINK. There is still time to do this right.