Google Adwords can help a small business website in many ways. There is the obvious, of course. It can bring you visitors. That’s not what I’m going to talk about right now though. What I’m going to talk about is the ways in which Adwords, and other marketing efforts, can help you improve your site so that it brings you more custom [...]
Posts Tagged ‘small business websites’
I was wondering how many different answers I would get if I asked 20 people - ‘What is content management?’ I am absolutely certain that many responses would imply the changing of content on a website from one version of static information to the next, a bit like printing next year’s brochure. This is understandable, [...]
OK. So you have already considered the goals for your website and its target audience. Now it’s time to consider what content your audience(s) will respond to in order to further those goals. If you already have a site design, this can still be a very beneficial process. [...]
Earlier today I was posting on what a small business website can do or be in a recession. I thought I’d add this quick post just to point to a couple of different articles I’ve found interesting on subjects relating to marketing in this climate.
What does your website mean to you in these current dark and dangerous times? I’m looking to spend on mine. Spend time and spend money. Right when I think most small businesses are doing the opposite. I thought it might be interesting to explore why.
Once you have established the goals for your new website, you are ready to move on to the next stage in the project. It is time to consider who are the target audience for your site. Your designer will have opinions on how your website should look and what it should include, so will your [...]
If you had the choice, would your website really be out of date? Would last year’s material still be up there? Would there really be three spelling mistakes that you noticed last month but haven’t managed to get fixed because changing such small things is such a hassle? Lets take a look at what your website might look like in an ideal world [...]