Google Adwords can help a small business website in many ways. There is the obvious, of course. It can bring you visitors. That’s not what I’m going to talk about right now though. What I’m going to talk about is the ways in which Adwords, and other marketing efforts, can help you improve your site so that it brings you more custom [...]
Posts Tagged ‘planning your website’
How Google Adwords Can Help Your Website
Wednesday, March 4th, 2009Planning Your Website Design: Content
Friday, February 13th, 2009OK. So you have already considered the goals for your website and its target audience. Now it’s time to consider what content your audience(s) will respond to in order to further those goals. If you already have a site design, this can still be a very beneficial process. [...]
Where Were You When the Page Was Empty?
Monday, February 9th, 2009Many years ago I heard a script editor being interviewed on the radio. He told a story about a meeting he remembered between an experienced writer and a group of editors. A script was presented and the then young editor immediately whipped out the scalpel of his incisive mind and set to work on proving his worth. He was, after all, paid good money to ‘edit’.[...]
Planning your website design: Target Audience
Monday, January 26th, 2009Once you have established the goals for your new website, you are ready to move on to the next stage in the project. It is time to consider who are the target audience for your site. Your designer will have opinions on how your website should look and what it should include, so will your [...]
Planning your website design: Goals
Tuesday, January 20th, 2009Many web design projects, and I’d guess possibly even most, start from entirely the wrong place. They might start from a visual idea or from a series of your printed brochures or from some websites that you really like the look of. A re-design might start from an understandable and perhaps laudable desire to freshen things up. You may have just started a new venture and be throwing up a site because you feel you have to. Whatever the trigger that started the re-design process or led you to set up that new site, STOP NOW and THINK. There is still time to do this right.
