The Wall Street Journal interviews Stephen Hanson, founder of B.R.Guest Restaurants in New York.
Here’s a take from New York on building a business and on what’s important in these difficult times. Specifically, note his response on how to create Buzz in a world as tough as restaurants in New York. It’s about viral marketing and [...]
Archive for the ‘Marketing’ Category
I posted a little while ago on the subject of Google’s website design and what we could learn from it. Today’s post is about designing your website with Google and SEO in mind. So here it is. 7 tips on how your web design choices can get you better rankings in Google.
1. Unique titles and descriptions
You can bet your very last Euro on it. 69% of Irish people are regular Internet users and 50% of Irish consumers look for advice online before purchasing.
Websites, succeed or fail based on how cool they look, right?
The other day I read this post on Bob Bly’s copywriting blog: Web Copywriting: Ted Nicholas vs Jacob Nielsen. For anyone who doesn’t know, Jacob Nielsen is probably considered the World’s foremost expert on web usability (on making your website easier for people to use).
I found this on YouTube the other day. It’s a video interview of Matt Cutts where he discusses some search engine optimisation (SEO) issues that should be of use for small businesses trying to improve their websites. Matt Cutts is Google’s head of Web Spam and deals with issues of search quality. Cutts is probably [...]
Late February saw the Irish Blog Awards take place. I don’t know much about the Irish blogging community, or these awards but I thought we might all be able to learn something from the winners. Blogging is part of the small business’s online marketing arsenal and these guys know enough to win an award. Maybe they are [...]
Talk of marketing can easily descend into high minded concepts that deliver little tangible value, at least in the short term. While building a brand can be a viable strategy in some cases, the vast majority of small business websites need a much more practical approach to Internet marketing and they need it right now. Get me visitors and make me sales …
Google Adwords can help a small business website in many ways. There is the obvious, of course. It can bring you visitors. That’s not what I’m going to talk about right now though. What I’m going to talk about is the ways in which Adwords, and other marketing efforts, can help you improve your site so that it brings you more custom [...]