Archive for the ‘Content is King’ Category

Web Content Copywriting

Wednesday, July 29th, 2009

Websites, succeed or fail based on how cool they look, right?
The other day I read this post on Bob Bly’s copywriting blog: Web Copywriting: Ted Nicholas vs Jacob Nielsen.   For anyone who doesn’t know, Jacob Nielsen is probably considered the World’s foremost expert on web usability (on making your website easier for people to use). 
This [...]

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The Business of Blogging - Irish Blog Awards

Thursday, March 12th, 2009

Late February saw the Irish Blog Awards take place.  I don’t know much about the Irish blogging community, or these awards but I thought we might all be able to learn something from the winners.  Blogging is part of the small business’s online marketing arsenal and these guys know enough to win an award.  Maybe they are [...]

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What is Content Management?

Friday, February 20th, 2009

I was wondering how many different answers I would get if I asked 20 people - ‘What is content management?’   I am absolutely certain that many responses would imply the changing of content on a website from one version of static information to the next, a bit like printing next year’s brochure.   This is understandable, [...]

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Planning Your Website Design: Content

Friday, February 13th, 2009

OK. So you have already considered the goals for your website and its target audience. Now it’s time to consider what content your audience(s) will respond to in order to further those goals. If you already have a site design, this can still be a very beneficial process. [...]

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