You can bet your very last Euro on it. I got sent some stuff by Google last week and I thought I’d share some of the figures they provided.
- 69% of Irish people are regular Internet users
- 1.25 million have broadband
- 50% of Irish consumers look for advice online before purchasing
- €2.5 billion was spent in total online transactions in Ireland in 2008
They also mentioned that Ireland is ranked 10th in the World for online buyers.
I’ve written about this before, a few months ago:
The interesting stat for me in this new info is that 50% of Irish consumers will look for advice online before purchasing.
Even if you never aim to sell a single thing online, even if that is not suitable to your product or just not the way you choose to interact with your customers.
Your customers are online.
Your customers are researching online.
Your customers are seeking purchasing advice online.
Many of your customers are online when they make their purchasing decision and there are sales that are going to the business that meets them there.