Want to improve your website and how it works for your business? If so, I have a question that I think might help.
One of the exercises often undertaken as part of web design projects is to take a look at the sites that are already in the client’s market to make sure that the new site will enter on a strong footing, relative to their competition. This could be a useful exercise for anyone to undertake and it makes me think of a question that could help you improve your website.
THE QUESTION
Let’s imagine that in the near future 100 people are going to visit your site. Let’s also imagine that those 100 people are going to visit the websites of some of your main competitors.
The question is fairly simple really. How does that make you feel?
To answer it, you will probably need to take a fresh look at your own website and take a look at some of your main competitors.
An honest answer will tell you a lot about your site and how it is serving your needs. Try to look at the sites with the eye of a dispassionate consumer.
Are you feeling confident?
If so, why?
If not, why not?
