Humour and Internet Marketing

I’ve been tied up on a project all week and must apologise because I’ve got behind on the blog.  This post is going to be short.  It’s probably going to seem frivolous.  I’d suggest you have a read anyway.

Last week sometime, I came across this post from a real estate site.  You may not be interested in real estate blogs from America but you should take a look anyway, cause it might brighten up your day a little.

Now I can’t remember how I came across this page but I bookmarked it because I found it funny.  I decided I might share it with some people (maybe on the blog, maybe on Facebook or elsewhere) because I found it funny.  I thought I’d post it here because it might brighten your day a little, because it’s funny.

There was another reason I bookmarked it and thought I might post about it and it might be relevant for a mention in the blog.  Consider these:

  • There are 9 or 10 comments at the bottom of the post so it looks like it has engaged people’s interest.  Probably because they found it funny. 
  • I’ve just linked to the article telling visitors and the search engines that I think that site has some interesting content.  I think you already know why.
  • I can’t remember how I found the article but I’m guessing I followed a link from someone else who linked to it because they found it funny.

I don’t have the time or the space say everything I would like to say on this subject in one post, so I expect I will return to it in future posts.

Link building is an important aspect in your Internet marketing activities.  It brings traffic and it improves search engine rankings.  There’s no telling how many inbound links this guy generated just by posting something amusing.

Engaging your visitor base with interesting content is an important aspect of your Internet marketing activities.  There’s no telling how many of this guy’s visitors will return to his site just to see if he has something else interesting to say in the future.

The Internet is a viral medium.  That is to say that there is the potential for people to carry your message and spread it for you, way beyond how far you could spread it yourself.  Everytime you recommend a product or service to a friend or tell them about a blog post, you are carrying forward a message from someone. 

People are doing this all the time and word (positive or negative) has always spread about companies or events.  The Internet accelerates this process.

The Internet creates the potential for you to have others share your message with their own friends and contacts.  Think about that and whether your business could do with a few hundred thousand bucks worth of free advertising.

What would motivate someone to share your message for you?

Well, humour is one of the classics.  There are others and I’m sure it’s a topic I’ll return to.

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2 Responses to “Humour and Internet Marketing”

  1. [...] Lancaster Guardian created an interesting post today on Humour and Internet marketingHere’s a short outline I’ve been tied up on a project all week and must apologise because I’ve got behind on the blog.  This post is going to be short.  It’s probably going to seem frivolous.  I’d suggest you have a read anyway. Last week sometime, I came across this post from a real estate site.  You may not be interested in real estate blogs from America but you should take a look anyway, cause it might brighten up your day a little. Now I can’t remember how I came across this page but I bookmarked it because I f [...]

  2. [...] Humour and Internet marketing | Boost Your Small Business Website … [...]