The cheapest available may add just that to your business; ‘cheapness’. The best value will, by definition, add value. What I find stressful about shopping is that only I can decide the difference. Caveat emptor!
Archive for February, 2009
I was wondering how many different answers I would get if I asked 20 people - ‘What is content management?’ I am absolutely certain that many responses would imply the changing of content on a website from one version of static information to the next, a bit like printing next year’s brochure. This is understandable, [...]
OK. So you have already considered the goals for your website and its target audience. Now it’s time to consider what content your audience(s) will respond to in order to further those goals. If you already have a site design, this can still be a very beneficial process. [...]
Many years ago I heard a script editor being interviewed on the radio. He told a story about a meeting he remembered between an experienced writer and a group of editors. A script was presented and the then young editor immediately whipped out the scalpel of his incisive mind and set to work on proving his worth. He was, after all, paid good money to ‘edit’.[...]
Many people running brick and mortar companies just don’t get how the Internet is important to their business. This is 2009. The goldrush is over and I’m not here to tell you that you have to have a website or that it will change your life. I’m going to try to explain why today’s companies probably can’t afford to “not get” the Internet for much longer.