Archive for February, 2009

Caveat Emptor

Saturday, February 28th, 2009

The cheapest available may add just that to your business; ‘cheapness’. The best value will, by definition, add value. What I find stressful about shopping is that only I can decide the difference. Caveat emptor!


What is Content Management?

Friday, February 20th, 2009

I was wondering how many different answers I would get if I asked 20 people - ‘What is content management?’   I am absolutely certain that many responses would imply the changing of content on a website from one version of static information to the next, a bit like printing next year’s brochure.   This is understandable, [...]


Humour and Internet Marketing

Thursday, February 19th, 2009

I’ve been tied up on a project all week and must apologise because I’ve got behind on the blog.  This post is going to be short.  It’s probably going to seem frivolous.  I’d suggest you have a read anyway.
Last week sometime, I came across this post from a real estate site.  You may not be [...]


Planning Your Website Design: Content

Friday, February 13th, 2009

OK. So you have already considered the goals for your website and its target audience. Now it’s time to consider what content your audience(s) will respond to in order to further those goals. If you already have a site design, this can still be a very beneficial process. [...]


Where Were You When the Page Was Empty?

Monday, February 9th, 2009

Many years ago I heard a script editor being interviewed on the radio. He told a story about a meeting he remembered between an experienced writer and a group of editors. A script was presented and the then young editor immediately whipped out the scalpel of his incisive mind and set to work on proving his worth. He was, after all, paid good money to ‘edit’.[...]


The Internet is Important to your Potential Customers

Thursday, February 5th, 2009

Many people running brick and mortar companies just don’t get how the Internet is important to their business. This is 2009. The goldrush is over and I’m not here to tell you that you have to have a website or that it will change your life. I’m going to try to explain why today’s companies probably can’t afford to “not get” the Internet for much longer.


Your Website and the Competition

Tuesday, February 3rd, 2009

Want to improve your website and how it works for your business? If so, I have a question that I think might help…