Earlier today I was posting on what a small business website can do or be in a recession. I thought I’d add this quick post just to point to a couple of different articles I’ve found interesting on subjects relating to marketing in this climate.
Archive for January, 2009
What does your website mean to you in these current dark and dangerous times? I’m looking to spend on mine. Spend time and spend money. Right when I think most small businesses are doing the opposite. I thought it might be interesting to explore why.
Once you have established the goals for your new website, you are ready to move on to the next stage in the project. It is time to consider who are the target audience for your site. Your designer will have opinions on how your website should look and what it should include, so will your [...]
If you had the choice, would your website really be out of date? Would last year’s material still be up there? Would there really be three spelling mistakes that you noticed last month but haven’t managed to get fixed because changing such small things is such a hassle? Lets take a look at what your website might look like in an ideal world [...]
Today’s post is for anyone who has ever tried to layout a web page and ended up clutching handfuls of their own, rootless, hair while weeping and thumping the table. This Firefox extension is a tool so useful that it has already saved my life 3 or 4 times this week.
Many web design projects, and I’d guess possibly even most, start from entirely the wrong place. They might start from a visual idea or from a series of your printed brochures or from some websites that you really like the look of. A re-design might start from an understandable and perhaps laudable desire to freshen things up. You may have just started a new venture and be throwing up a site because you feel you have to. Whatever the trigger that started the re-design process or led you to set up that new site, STOP NOW and THINK. There is still time to do this right.
It occurs to me that it might not be immediately obvious why I feel the need to post about Shreddies ad campaigns or wasting an afternoon throwing teabags via some flash game on a website. When I posted about Knitted By Nanas that’s a topic and a kind of website that is fairly far removed from [...]
I hate ads. Particularly on TV. I don’t tend to watch them and my girlfriend will happily confirm that I’m very irritating and will flick constantly through every channel on the TV as soon as the ad break comes and then turn back too late and miss part of her favourite show. All to avoid the boredom of having someone push commercial messages at me that I have no interest in.
So how do you get someone like me to willingly expose myself to your marketing message and subtly insinuate your product on my brain?
Well. Here goes with the launch of the new blog. Still haven’t finished designing some of the bits and bobs we might add down the right hand side and I’m not even certain we’ve finalised the layout but we can get started on the important bit, the content.
One of the things we’ve noticed since running Sole Control Solutions is how often the value that gets added to sites comes from small but important changes to how things are done or how they are presented and from things we may not have actually quoted for…